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Joining The McFarland Group in 2024, Rob brings extensive experience in venture capital, mergers and acquisitions, business valuation, and commercial lending, offering a unique perspective on business growth and ownership transition.
His diverse financial background enables him to support clients in navigating complex financial landscapes with confidence.
Rob received a finance and economics degree from the University of Nebraska at Omaha. He is also a Certified Valuation Analyst (CVA) and a Certified Mergers & Acquisitions Advisor (CM&AA).
Outside of work, Rob enjoys traveling, trying new restaurants, cooking, and spending as much time as possible outdoors with his wife, Taylor, their son Grey, and their yellow lab, Riddick.
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It is planning that allows entrepreneurs to leave their businesses when they want; sell to whom they want, for the money they need; and thus Realize the American Dream.
—Byron McFarland ,