How equity compensation enhances business value
Performance equity compensation serves as a powerful motivator, driving participants to push for their goals with the knowledge that their efforts will be rewarded in a meaningful and enriching way. Drawing inspiration from expectancy theory, this form of compensation aligns individual aspirations with organizational objectives, creating a strong sense of purpose and direction. By linking performance to tangible rewards, such as equity stakes, businesses can attract and retain top talent while fostering a culture of excellence and achievement.


“We retained The McFarland Group to design and implement incentive plans for our senior management and top performers. All of our people felt they were heard, and the plan design reflected what was important to them. We definitely recommend The McFarland Group to other business owners.”
Why choose The McFarland Group?
The McFarland Group stands out as your trusted partner for equity compensation plans because:

We bring creative expertise.
With a track record of crafting innovative plan designs, we bring a fresh perspective and creativity to tailor solutions that align rewards with goals.
We understand motivation.
Our main goal is to create plans that inspire and engage your team, ensuring the rewards are meaningful and are in alignment with your most important business outcomes.
We provide ongoing support.
Building enduring relationships with our clients, we offer continuous support through regular reviews, participant communication, and dynamic financial modeling, to ensure your plan remains updated.

We highly recommend The McFarland Group to any business owner looking for equity compensation planning. They asked us a lot of questions to understand our situation very thoroughly, then presented us with a myriad of options so we could design a plan that made the most sense and helped us make important decisions.
